Sky Bet primarily offers an online sports betting service available on mobile devices, through TV or over the phone. To bet with Sky Bet you need to open a free account and register a debit card, credit card or e-wallet. You can then deposit into and withdraw from your account as your needs require. Any bets are deducted from your balance and your winnings from bets are added back to it.
Sky Betting and Gaming is a British-based gambling company, and a subsidiary of BSkyB, with offices at Sky’s headquarters in Isleworth, London and in Leeds, West Yorkshire. Sky Betting and Gaming consists of four core brands: Sky Bet, Sky Vegas, Sky Poker and Sky Bingo. Also under its umbrella is leading online betting odds comparison site Oddschecker. Sky Betting and Gaming also operates popular, free-to-enter football prediction game Soccer Saturday Super 6 and Sky Sports Fantasy Football. On 21 October 2011, the company’s services were changed into the new “tube” look which accompanies many of BSkyB’s channels, bringing the brands closer to the Sky family. The company also has two TV channels on the Sky platform. The Sky Bet virtual racing channel is found on EPG no. 864 and the Sky Poker channel is on 861. Both broadcast 24 hours.
Sky Bet is the sports betting division of Sky Betting and Gaming, with the majority of its operations run from Leeds. The company allows betting via its website, telephone, mobile phone (WAP) and interactive television through Sky. In August 2011 Sky Bet launched its Apple iPhone and iPad app and all markets are also available via Android devices. It remains one of the few sports betting companies in the UK not to operate traditional high street shops.
Sky Bet is licensed and regulated by the Alderney Gambling Control Commission (AGCC) (GCB).
Sky Bet had a dedicated TV channel of the same name on Sky channel 864, which closed on 13 February 2012.
Sky Bet’s origins lie in BSkyB’s acquisition of Sports Internet Group in July 2000 which included the small telephone and online sports betting based company Surrey Sports alongside two other companies; Planet Football and Opta Index. Surrey Sports was rebranded in July 2002 to create Sky Bet. The company grew in December 2006 when established online betting companies totalbet and ukbetting were consolidated into Sky Bet after BSkyB’s purchase of 365 Media Group.
Sky Bet features heavily (through advertising and shared content) on the former 365 Media Group sites, as well as skysports.com thanks to their common ownership and proximity (they are based in nearby Leeds). Sky Bet’s success has prompted Sky to branch out within the betting and gaming industry.
It matters more when there’s money on it and that’s a fact. Sport becomes even more exciting. There’s more passion, more pleasure and more pain. Football, horse racing, golf, cricket, tennis, rugby, speedway… the list goes on and on!
For great value betting, choose Sky Bet.
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