Deposit amount £50 / Bonus amount £50

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If you haven’t yet been slapped in the face by it’s resourceful marketing, then please allow us to introduce Paddy Power to you! Paddy Power is Ireland’s biggest, most successful, security conscious and innovative bookmaker.

They operate via, a chain of retail outlets throughout Ireland, Northern Ireland and Great Britain, a Dial-A-Bet department and more recently via the Mobile division. Whether you like the buzz and the human interaction of the betting shop or you’re deeply agoraphobic and have grave misgivings about the outside world, in one form or another Paddy Power is there 24 hours a day with a customer service team to match.

Moreover, if you register now you can claim your exclusive £50 Paddy Power Free Bet!

And here’s a quick run-through of the boring stuff. Paddy Power was founded in 1988 by the merger of three existing Irish bookmakers. From the outset the company took an unconventional approach to betting and adopted a commitment to offer greater value and fairness to customers who had for too long suffered from the whims and self-interest of a staid oligopoly. The meteoric rise of the company then and the continued strong growth of more recent years indicate it’s a formula that customers appreciate.

As at February 2010, Paddy Power operated a total of 356 retail outlets (209 in Ireland, 8 in Northern Ireland and 139 in Great Britain. Almost two thirds of Paddy Power’s profits were generated outside of Ireland in 2010. This makes it the third largest online bookmaker and sixth largest online gaming business in Britain and Ireland. The acquisition and growth of Sportsbet and IAS made “PP” the number 1 online corporate bookmaker in Australia. New B2B activities have helped expand into France, in partnership with PMU. A full year’s contribution from the Australian acquisitions is reflected in the results bringing greater visibility to the scale of the Group’s online business.

The pioneering spirit of the early days has remained constant over the years. The Money-Back Special was one early initiative designed to give customers a better betting experience and in the sincerest form of flattery, it has been ‘borrowed’ and poorly replicated by many of our competitors. For the Champions League final of 2011, “PP” took the concept to new territory by asking customers to choose what Money-Back Special they wanted to apply for the Wembley showpiece. Knowledgeable as ever, the customers overwhelmingly and shrewdly opted for the ‘Barcelona to win in 90 minutes’ option, a decision that looked like paying off long before the final whistle was blown. It meant “PP” gave back over €3,000,000 to customers who bet on the match and Paddy had to cancel his holidays for the next five years. Aside from the Money-Back Specials, “PP” is also known for their Justice Payouts.

At the turn of the millennium — when the internet was something fishermen attached to a trawler — “PP” decided to create one of these new-fangled ‘websites’.

Alongside the startling technology of, customers can also experience high class poker, casino, live casino, bingo and many other fun games.

“PP” is also in the driving seat when it comes to smart phone revolution! Since May 2010, they have launched an iPhone App and for some time they were the only bookmaker in the world in the Apple App Store. There are also apps for the iPad and Android phones! Mobile betting has become one of the biggest growth areas in the company and a substantial contributor to overall stakes.

Moreover, for certain events, customers can experience streaming on their mobile apps provided they’re not in the back end of nowhere and have a decent signal.

The Paddy Power commitment to innovation is mainly aimed at providing punters with more platforms, events and markets to bet on and ensuring that customers always get a fair deal and run for their money. It speaks volumes about their strategy that are now on first name terms with the doorman at the Advertising Standards Authority.

Claim your £50 Paddy Power Free Bet NOW!




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